Architectural Blueprint and Strategic Analysis: Bridging Digital Experience Analytics and IT Observability for Impact-Driven Incident Response

This report details a technical architecture designed to integrate Adobe Analytics clickstream data into the Dynatrace observability platform to enhance incident response. By leveraging existing marketing data, the strategy allows IT teams to quantify the business impact of system failures without incurring the high costs of native digital experience monitoring licenses. The proposed pipeline uses AWS S3 as a bridge and employs Dynatrace OpenPipeline to filter out unnecessary metadata and protect user privacy. These refined logs are transformed into time-series metrics, enabling Davis AI to proactively detect anomalies based on actual customer behavior rather than just backend health. Ultimately, this framework shifts the organization toward an impact-driven severity model, fostering collaboration between departments and accelerating the resolution of critical revenue-impacting issues.